questionswhy can't i scroll through the sponsored deals…

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you should be able to hover over the text of the item to control the slideshow manually or place your mouse anywhere inside the general area to freeze it.

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@snapster: Putting the mouse on the area to stop it isn't very intuitive. Having a "Play/Pause" button would be better. Hovering over the item to bring up the page is good... but again not 100% intuitive. The "<" and ">" buttons would really help there. And the coding for this, as I pointed out before, is really simple. Again... just my opinion, but that's what beta testing is for!