Do you pre-order video games?
Seeing Mass Effect 3 listed at $39.99 caused me to ask this question. Most games that have a significant price drop just a few weeks after they are released (such as Mass Effect 3). There are even more price drops after a few months. Also, there are bugs to be patched the first few weeks or months (such as Mass Effect 3). Why would anyone want to pay full price for a pre-order video game?