questionsare the new "girl's" legos a bad idea?


I think it's fine. It's just an extension of the brand to address a specific segment. If parents don't want to get them, that's fine. It's just like debating whether it's ok for Lego to be selling Star Wars toys that can shoot missiles.

Boys and girls have gotten along fine with the same set of generic Lego bricks for years, so parents can still get the generic bricks.


I like them and I think they're just another cute line for the Lego brick. I'd be happy to buy them for a boy or girl if they wanted them.


The more LEGOs for kids the better. There's a lot of girls who play with the Star Wars and traditional LEGO's, and while I'd imagine most boys wouldn't gravitate towards the LEGO Friends series, there may be some who would, maybe just so their little stumpy LEGO mini figures can hang out with the new taller girl characters.


the people upset about this need to be shot.


It is surprising it took them this long to do something like this.

Anything that encourages young girls to build and invent is a good thing in my book.


Shoot I came in here a little late so nobody will listen to me :pout:

No seriously though I wish I came here sooner because I have a Success From Scratch story from one of my favorite local radio personalities Bill Handel. He goes into some great depth about all about the research they did before they created this line of product.

I thought this was a great story, You should give it a listen. I found it to be really fascinating all the research they did

To skip the intro and the fun banter and get to the meat of the segment go to 4:25ish
Also, I'm all for lego branching out. I think it's great, I can't believe people think this is a bad thing.


This is a conundrum. The benefits of Legos are positives in developing critical thinking skills, problem solving skills and hand-eye coordination. By making a "feminine" line, they are expanding the toys to a new demographic and thus exposing more people to the benefits of these toys. At the same time, stereotypical gender reinforcement could have dramatic negative consequences down the line.

I have sworn off purchasing gender-specific toys, but believe it is a personal parenting choice. They aren't taking away the original Legos and releasing only "boy" and "girl" versions, so it's not a big deal. But whenever there is a toy like that, I'll avoid it like the plague.


@cowboydann: meh, maybe you wanna start around 6:15, that's when I started listening to this episode.


If I'm correct, didn't Lego try something like this in the early to mid 90's? I think these girl-themed sets didn't really catch on....


They're just SO unimaginative. The regular Legos are all about creativity. From what the commercial shows, these are about umm... walking your Lego girl down to the hair salon and chatting on a fake cell phone. (There could be more to it, but that's what the ad portrays).
But it's nothing new and the same concept is featured is just about every single other 'girl' toy out there - so why the backlash against Lego? I see far, far FAR worse in Bratz dolls.


I read the title as "girls of lego". Wasn't quite sure what to expect. A calendar of female lego employees or new scantly clad female lego people. Either way, yes, it would be a bad idea. ;)


Eh, I'm not impressed. As a girl I had to go to dad to get my legos, and other male relatives for those great to dig in mud metal plated construction vehicles. Legos were cool then because they weren't girl themed. I had barbies, dolls that wet themselves, and more Rainbow Brite paraphernalia than you could shake a stick at. I wanted cool space legos that I could make into the ships and rovers on the box, or whatever else my little heart desired after that. If they had been pink, I wouldn't have been interested.

Dads, even girly girls can appreciate the joys of non-pink RC cars, those little rubber pellet guns, and yes, not girly legos. Give it a shot to change things up now and again.


I don't care, personally. But then, I wouldn't buy them anyway. It's all marketing to sell more product, in a world where that is all that matters.
Legos are a toy that allows a child's imagination to freely build whatever they wish, so it's good there.


I don't like gender specific toys, because it tends to cast absurd judgements on sexuality and artificially constrain development. For example, I never played with dolls and was a tomboy growing up, and my parents were worried I might like girls. But I like boys as much as I like boys' toys. My kid brother played with dolls, he was obsessed about one doll for a long time when he was 5 or 6. Of course everyone thought he was going to be gay. Quite the opposite, he'd had five kids by three different women before he was 22 (jerk). Turns out he just likes babies.


If you don't like it, don't buy it. If enough people don't buy it, it'll go away, I don't see the point in getting upset over it. Lego had an idea and they went with it. It's not like they've stopped making their main product line.


My daughters like these, and immediately started trying to see if the new girl figures would fit inside the Lego TIE fighter we bought them last week (thanks, deals.woot!):

Gender roles, shmender roles.

p.s. FYI, the Imperial R2 unit DOES fit nicely in Emma’s Splash Pool #3931


Kids have been playing with gender-specific toys since caveman days, and some form of doll or doll-like toy exists in every culture in the world. Political correctness is never going to trump basic human gender identity, and identifying with one gender over another (and thus choosing certain toys & clothes over others) is part of normal child development.

Quit worrying and let kids play with stuff that interests them. Geez.