Is artificial scarcity a viable business model anymore?
It may have started with the Disney "Vault" but it extends further to any site selling "limited" or "exclusive" intellectual property items (e.g. Shirt.Woot, TeeFury, etc.). It is trivial nowadays to circumvent the imposed limitations and get what you want anyway, and I see Woot and TeeFury responding (e.g. Reddit reaction and TeeFury "after hours", respectively), but Disney isn't, nor is (was?) HBO and their product gets pirated mercilessly, so why do companies persist?
Related: The Oatmeal (NSFW)