Isn't every day a cash grab?
Saw there was a similar post about this from friday, but doesn't quite answer my specific question. From the blog today:
"[...] If and when today's daily deal sells out, we will probably replace it with another. When? What will it be? How many deals will we offer? The answer is: whatever lets us grab the most cash! [...]
So yeah, keep in mind that the deal you're looking at right now may not be the only deal in this space today. [...]"
Isn't this just woot's policy anyway now? Regardless of holiday? There has already been several topics posted about how they keep changing the deal midday when it sells out.... how is this "special" for cyber monday?
I thought it only started last week or so. (except for sellout doing it during the WooToff)
@j5: Seems to have been happening for over a month on all properties.
Well, holly jolly!
I guess TPTB said "sold out signs are bad for business, put up something else in that slot and sell it"
Today the kid's deal sold out be 7:00AM CT, and now there's lotion.
it rubs the lotion on its skin, or else it gets the hose again.
@j5: I get that is what they are doing, but my question is why are they advertising it today like it is something special, when they have clearly been doing this exact same thing for a month now. Strikes me as dishonest. It would be like me going up to someone and saying, "well I always carpool, but because today is such a special day, im going to carpool". WTF?!?!
Again, in summary. How is today's "promotion" (cash-grab) different than every other day on woot this last month?
@countdown: Dunno. I only just noticed it on the kid's item for today.
@j5: lol no worries. it's a lot of information to expect when only one person is attempting to answer.
I'll give it a try: the difference is, we've branded it. Consider that stuff before a bit of a test, and this a bit of a branded test. We're thinking through some general guidelines that we might more specifically call out as "Cash Grab" but for now I think you guys are right - it's us doing what we want to make a few more bucks on the day.
@dave bug: Nice try, but the end result is the same.
I have an idea! How about if Woot starts offering some items without any set price at all? People who want the item can, like, offer Woot however much they want to pay for it, and then Woot can accept the offers from the top, um, bids!
They could call it something clever and catchy! Maybe, gosh, how about "Woot-Bay!"
Well, as I've noticed it, the big difference is that, so far, on CashGrabâ„¢ days, the deals in question actually are marked to expire after 6 hours regardless of sellout status.
-=C=-
@jsimsace: Thanks! That is exactly what we're going for.
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