Do the people liquidating Borders think that we're idiots?
Apparently, they do. I dropped by our local Borders yesterday to see what was up with the liquidation sale (and no, I did not make a special trip). They have big signs advertising "UP TO 40% OFF EVERYTHING" but the discounts are defined by section; most of the sections are marked down 10 or 20% off list price. Heck, you save at least that every day at Amazon on most books.
Yet, the joke's on us, because people were scooping up books like they weren't going to print any more of them.
I understand paying extra at a B&M store. You get the item immediately; you get to look at the item before purchasing; you get assistance from a real human being; and you are putting money back into the local economy. But at a liquidation sale, you have to stand in a long checkout line, and you're not going to get any assistance on the floor. They even banned customers from the restrooms!
Can anyone explain this odd phenomenon?