If you mean MSRP, that's the Manufacturer's Suggested Retail Price.
It's the manufacturer that sets that price.
Stores are free to honor or ignore that price - even if the manufacturer goes so far as to pre-print a price right on the label.
Some sales agreements require prices that don't go below a certain dollar amount or that such low prices are not advertised. This is why the Kindle Fire is ALWAYS $199 for that version, and stores can't discount but can give value-add like free gift card or accessories. And why some online stores require you to add an item to your cart to see the discounted price. These price rules only affect the first sale, and they can only do so because they'll refuse to provide the product to sell unless the retailer signs the agreement.
Some companies that manufacture their own merchandise set the MSRP really high and usually have the item at a steep "discount." This is to "prove" the quality and value of the product and confuse/decieve the consumer.read more collapse
- Mar 21, 2013 2:47 PM
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