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Are there ever any benefits to buying a celebrity branded item?

Seeing the Wolfgang Puck griddle on Home.Woot! made me think again about how often I might want to pick something like that up, without the $30 premium that comes from adding a name to a product. Does anybody know how often the Name has any significant input into the product itself, let alone whether the quality is actually appreciably better? I know that I've seen some Guy Fieri knives that probably would have looked entirely different if he wasn't designing them, and I guess the George Foreman grill possibly wouldn't exist without him, but most everything else that I see seems to have a Bose ratio of price to quality.

by stark
asked 4 months ago

1 Answer answer

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I can see the endorsements helping out - IF that product is indeed up to the higher standard that the individual in context portrays. Such obviously is the intention when products are branded as such.

If the standard is not there, though, it's a major disservice, both to the consumer and to the endorser. Thankfully, a search on Amazon.com usually yields some reviews that'll sort the good from the bad.

narfcake
4 months ago

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