Do you care that Amazon won't let you remove items from purchase history?
Ok, so here's the deal. I bought an embarrassing(well, it'd be embarrassing if someone found out) item on Amazon a month or so ago, and now I can't remove the item from my history. This wouldn't be extremely problematic if not for the fact that I share my account with family members (when they want Prime shipping) and the fact that I don't mind if the woman in my life accesses any of my accounts. Now I have to do the look of shame when they ask for my Amazon. I think they hold it on file for three years, this sucks.
FYI: I talked to Amazon support via the webchat AND the phone, and they confirmed that once you purchase something there's no way to remove it now. I think in the past it was optional.