Did you see capguncowboy's letter to woot?
@capguncowboy wrote a very articulate letter to woot and I think it's a shame that it's buried down at the bottom of another question.
Hopefully he'll be coaxed to copy it here (I want him getting the upvotes for it or I'd just repost myself) so it'll be a bit more visible.
edit: woo, he decided not to be a jerk. question below ^_^