How much do you like Chuck E. Cheeses?
Well, it's another end of an era for the Chuck E. Cheese mascot from the 1990's (which is probably why they're revamping him now). CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star.
As a 90's kid, I pretty much grew up with this mascot and always loved going to Chuck E. Cheeses. Heck, twenty plus years later I still like going back sometimes!
Well, I'd like to see what they're gonna do from here on now. From Duncan Brannan, the original voice all these years to Jaret Reddick, the lead singer for the pop-punk bank Bowling for Soup.
Looks like they're aiming for more of a punk-type Chuck E?
More on the story here: http://bigstory.ap.org/article/chuck-e-cheese-being-replaced-hipper-image