In My Day... (The Bottle Cap Debacle)
When I was a kid (i.e. "In my day..."), when a soda company had a contest they would put right under the cap "You're a Winner!" You might win a free soda or $1,000,000 or maybe you had to collect all the NFL teams' helmets to win something. The point is, you looked under the cap and you knew you were a winner or a loser. I used to enjoy that BTW. It was very exciting.
So our soda bottler friends (at least at Coke), now put codes under the cap that you're supposed to log into a website, create an account, type in the jibberish code and see if you won...or lost. At least that's what I think I'm seeing - feel free to straighten me out if I'm mistaken.
My question to you:
Do you bother to go through all that?