Did you know there's a related http://wootwholesale.com site?
When inspecting the images from today's sellout.woot item (the Kelty Camp Hauler2 +2 Camp Cartons), I noticed there was a business card in one of the ID Card Holders.
If you zoom in on the image, you can see it's a woot card and it shows the http://wootwholesale.com site at the bottom of the card.
This site looks appears to be how they attract companies to sell them items that appear on the regular woot sites. It's very interesting to look at.