Would you steal a giant cardboard cutout of David Hasselhoff?
Apparently someone would.
The Hoff is shilling for Cumberland Farms and they have huge cardboard cutouts of his head and an Iced Coffee out in front of their stores. I remember the first time I saw one in front of my local store I thought "I wonder how long it will take for this to be stolen"
PS - at the bottom of the linked article the video he made for them is embedded, definitely worth a watch.
And yes, there are still Cumberland Farms stores...