Did you hear that JC Penney is cutting all its prices by at least 40%?
OMG! DEAL CONVERSATION! WTF! GTFO!
But seriously, here's a cool article about how JC Penney is getting rid of sales and marking down all their prices permanently.
Looks like they'll still occasionally discount items even further, but they'll be month-long deals rather than 1 or 2 day sales. Plus they're getting rid of XX.99 pricing and rounding prices to the nearest dollar. Will this make you consider shopping at JC Penney more?