We've all seen BOGO events, but have you ever seen one at a car dealership?
Our local BMW Mini dealership is having a BOGO sale on it's used inventory for Valentine's Day in celebration of couples. I have never heard of this, it's a pretty wild idea. This business is very inventive. They host charity events and lots of community social events for members of their mailing list on their showroom floor. For example, they have a monthly sit down made-to-order pancake breakfast in their showroom for list members. They sponsor an annual gala for the women on the list where they have a bunch of local restaurants prepare sample sized dishes and a bunch of vendors selling or promoting goods of interest to women. They have some pretty awesome door prizes. I won a $250 spa day and that was not the biggest prize. It's an interesting business model.