Anyone else think Dominos is lousy at email marketing?
I don't know why I'm subscribed. I have received 5 emails with a subject of "Get an inspired meal deal" and 2 that say "Order an inspired pizza deal" just this year.
How inspired is that? They send several email messages a week, and the "coupons" are almost never much better than full retail price. Meanwhile, I find out about all their good deals through deals.woot.
Another example - a subject line of "Presenting the most perfect pizza offer ever," which is telling about the regular price of the Artisan Pizzas. And if it's the most perfect pizza offer ever, then why isn't it "an offer so good, our lawyers won't let us put it in a subject line" (an email subject from the month before). And I'm not sure why it their lawyers would advise against it.