What do you feel is more important: Brand or raw sales?
This is something I've been pondering over the past couple months.
This is not another bash Woot post, though it came from those. I'm don't want to get into more of if Woot sucks, has changed, is right or wrong or whatever. However the question stems from what's happened with Woot over the past couple of years.
Previously, in my opinion, Woot cultivated a very specific brand. One deal a day. Even moved a bit past that to a couple of other sites like Sellout and Shirt which was still ok. They still cultivated a brand and activately worked to further build and keep the brand-loyal base of customers. People were fervently dedicated to Woot. Woot merch would fly out the door and was sought after.
Now it seems almost none of that exists. Now it seems the goal is raw sales and the brand does not matter as much.
I can see both sides. I'm guessing raw sales are up as compared to say, 5 years ago. I wonder if without the brand loyalty if it's possible to continue that in the long run.