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Free One-click Wi-Fi in all U.S. Company-operated Starbucks, starting July 1

Free One-click Wi-Fi in all U.S. Company-operated Starbucks, starting July 1

Jun 15, 2010 5:11 PM

Finally a way to justify that $5 latte.

From the press release (click on the link to read in its entirety):

... Schultz’s talk included how the company sought to embrace social and digital media and continues to look for new ways to bridge the third place coffeehouse experience with the digital world. As part of this commitment, Schultz recognized customers’ desire for a better in store Wi-Fi experience and announced that on July 1, Starbucks will turn on one-click, free Wi-Fi through AT&T in all U.S. company operated stores...

WHEN/KEY DATES:

* Howard Schultz featured speaker at WIRED Business Conference: June 14, 2010
* Free, One-Click Wi-Fi Arrives at all U.S. company operated Starbucks stores: July 1, 2010
* Starbucks Digital Network debuts in U.S. company operated Starbucks stores: Fall 2010

@ starbucks.tekgroup.com

heymo heymo

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And there's more:

... Schultz also revealed plans for a new online customer experience called the Starbucks Digital Network, in partnership with Yahoo!, which will debut later this fall. This online experience – available only in U.S. company operated Starbucks stores – will be unique in its content offerings, allowing customers free unrestricted access to various paid sites and services such as wsj.com, exclusive content and previews, free downloads, local community news and activities, on their laptops, tablets or smart phones.

heymo heymo
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It's about time. With all the profit they make they should have given it to us free a long time ago.

mtrlgrl mtrlgrl
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funny thing is half the time you can sit in the parking lot outside and get it free, just not inside. Which I always thought was stupid. Not to mention when they were in areas with hot spots theirs would be the only area which was basically dead, unless you paid.

hobbit hobbit
vote-for1vote-against

@mtrlgrl, @hobbit: I agree 100% with both of you! To some extent, this simply standardizes the policy across Starbucks-- some had free wifi accessible from the street, other were limited to customers in 2 hour chunks, others still were paid only.

The bigger news IMHO is this stab at content provision-- kind of like a free paper to go with your morning coffee. I'm very curious to see what the offerings look like.

heymo heymo
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@heymo: our starbucks already has free papers. Although that might be, because visitors leave them for someone else to enjoy after they have read them.

hobbit hobbit

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