deals100 piece driver bit set for $12.99 + free…

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Harbor Freight sells it cheaper - $9.99
http://www.harborfreight.com/100-piece-security-bit-set-68457.html

Sadly Sears has gone way down hill, they sell the same low quality Chinese crap as Harbor Freight now.
You Hear that SEARS!! I miss my lifetime warranty American made tools!

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I just picked this same set up last night at Harbor Freight. They even have a coupon to make it $8.99 (woo).
And Sears still has lifetime warranties on some hand tools, they just like to play games with it. http://www.craftsman.com/cswarranty/nb-100000000227082
But I still agree with you, they should step it up.

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"Sold and Shipped by eToolscity"

You have to watch out for the stuff not actually FROM Sears.
I bought the set of drill bits http://deals.woot.com/deals/details/6287f68a-34db-4e27-9464-b6388b107566/120-piece-titanium-coated-drill-bit-set-and-indexed-steel-case-with-latch#39
a month ago. They were from "Sears" too.
But sold and shipped by some other company. The drill bits actually bent when I tried to use them, as if they were made of spaghetti. Literally, the cheapest made item I have ever bought off of Woot or Deals.Woot.

Caveat Emptor

You'd probably be better off with the set from Harbor Freight.

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I bought this same set at harbor freight a few years ago. Ago couple of the bits got bent out of shape after 1 or 2 uses. I ended up tossing it and eventually got the Craftsman set below and I've been using it for a couple years no problem. The Sears forever warranty is only for Craftsman branded stuff, not just anything at Sears.

http://www.sears.com/craftsman-83-pc-insert-bit-set/p-00926535000P?prdNo=6&blockNo=6&blockType=G6