$500 original price - $300 = $200 for limited time. Next lowest online is $230, and even Amazon is up to $280. Some relevant specs: 10.1 Megapixels, 3.8x optical zoom, optical image stabilization, F2.0 - 3.3 aperture. More info at the panasonic site. Great reviews for a point-and-click with a bit more manual control.