If you're reading this, odds are every day
is Geek Pride day for you.
But if we had to choose a special day to share our geekiness with the world and include a free Geek Pride button in every order shipped after May 7, we'd choose May 25, which is famous for:
The first Star Wars film, Episode IV: A New Hope, released on May 25, 1977;
Towel Day, the day two weeks after Douglas Adams passed in 2001, when hoopy froods keep their towel handy;
Glorious 25 May, the day in Terry Pratchett's Discworld when wearing lilac and hard-boiled eggs (and raising awareness around Alzheimer's research) is appropriate.
And that's why you'll find a free Geek Pride Day pin in every ThinkGeek order shipped after May 7! (Until we run out--of pins, not pride.) Wear it on May 25, and May 26, and May 27, and... nevermind, you'll know what to do.