Plus 49.99 shipping. I saw these at Costco with no shipping for this price very strange. These are awesome TV's watching the game is like having a bunch of little people play football in your bedroom. 120 mhz,1080 screen etc. A solid set that sells for about the same as most 50 inch TV's I think they made a ton to sell to the super bowl crowd. Also they want to own the market. They make a great TV. Hopefully in two years I will buy one for half this price.I has no 3D,but trust me I have 3D and have yet to find a film I want to watch with it.