Yes, this URL is the same as a prior deal, however this is a new special posted to the same page. Microcenter is offering bundle deals that're having me kicking myself since I just finished building an FX-based system (though I went with the 8150 in the end, which this doesn't appear to apply to). Anyway, their prices are already newegg.com-competitive, and this shaves a LOT more money off if you want a mid-range FX system.
The deal applies to:
$110 for FX 4100 with GA-78LMT-S2P or M5A78L-M LX PLUS
$140 for FX 6100 with GA-78LMT-S2P or M5A78L-M LX PLUS
$200 for FX 8120 with GA-970A-UD3 or M5A97 or 970 Extreme4
$230 for FX 8120 with 990FX Extreme3
$250 for FX 8120 with GA-990FXA-UD3 (I got that mobo and love it.) or Sabertooth.
Also, this looks like it applies to shipped orders as well as in-store, but please don't take my word on that as given.