deals16/pk duracell aa or aaa batteries, ymmv

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Since the post is not clear, the deal is "100% back in Staples Rewards when you buy a 16/pack of Duracell® AA or AAA batteries." Meaning You buy the thing at full price ($13.99+tax), you wait, you get $13.99 in Staples rewards back. Pretty good deal if you are patient.