dealsback stretcher for $11.99 + shipping

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It's nearly twice as much on Amazon for what I assume is the same product: http://www.amazon.com/gp/product/B001G6ZRF0/ref=ox_sc_sfl_title_8?ie=UTF8&psc=1&smid=ATVPDKIKX0DER

Edit: Shipping adds more than $6. I have Prime on Amazon which means I'd save.... a whopping $2. Only hot if you're going to order 2 or more... and I can't imagine most people ordering more than one.

qft qft
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Seems like this is one of those "buy our product and brand it yourself" kind of items, as there are a lot of the same item floating about on the Interwebs listed from different companies. Here's another one from Amazon for $19.99 with free shipping:
http://www.amazon.com/St-Johns-Medical-Back-Stretcher/dp/B0031BZ23A

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I cannot read back strecher with out this immediately popping into my head.

http://www.youtube.com/watch?v=uFgyg7ezM6k

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A rolled up towel does the same thing.

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i have one of these and i love it. don't expect miracles or anything but if you just want to stretch your back out in the morning or after work its wonderful and the price isn't too bad compared to some of the other options