dealsben-hur: 50th anniversary edition - blu-ray disc…

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Its $12.99. Not a bad price for a great movie on Blu-Ray

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What's with the gift card pic?

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Sweet - I picked up my copy in store and its the limited edition collectors set, as described here http://www.blu-ray.com/movies/Ben-Hur-Blu-ray/756/. I don't know if Bestbuy errored - or its the edition that is officially on sale. The Bestbuy link is vague. I was just expecting 4 discs in a blu ray case. Much nice - excellent price IMO.