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This is the new, premium version of Dragon Naturally Speaking. Many consider this to be the top of the line for speech recognition software. The normal price is $199.99. I've been using earlier versions for years. In addition to Dragon Naturally Speaking at half off, you will also receive a free copy of Family Tree Maker Workshop 2 genealogy software (a $39.99 value).
On the linked page, you will be asked to select a "source code." Pick any of them ... they all take you to the same offer.
There's no shipping charge if you download your copy. I'm guessing shipping would be charged if you want them to send you a boxed disc. Finally, there's a 30-day refund policy if for some reason you don't like the software.