It's the magic of the holiday sale without having to wait for the holidays!
Which is good because, as we all know, an asteroid is going to kill us pretty soon so we ain't having no holiday sale and that's all the more reason to blow your wad now !
Also as we’ll be dead soon don’t just consider this to be pregaming and practice for the holiday sale. K?
Pretty much everything is on sale even F2P games and daily deals too for those games that just need to be the center of attention.
In conclusion just have at it so you can yet again double the size of your back catalog.
Don't know what that feeling is you are feeling?
Here are some notable examples for comparison.