It would behoove us to read up a little, and better understand what our dear Woot! is going through at this stage of its developmental life.
Book Description (Adapted):
The eight-year-old [company] is an exuberant, outgoing bundle of energy; [it] meets every challenge head-on, willing to try almost anything. Sometimes [clients] are amazed at the enthusiasm and excitement with which their [company] greets the world.
However, eight is also a time when the [company] begins to do a great deal of analyzing and evaluating, finding fault in [itself] and others--especially [the CEO]. How do [clients] help an eight-year-old through this up-and-down age? What should [clients] expect in their relationships with the [company] and how can life in the [business world] be made easier? What will the [company's] relationship with [other companies] be like? In the successful tradition of the Gesell institute series, Your Eight-Year-Old is a well-researched, highly accessible guide.