dealsangel soft 2-ply rolls for $.31 per roll

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I don't think you could have made this any more misleading even if you tried.
You fail to leave out the fact that you don't buy by roll but by a 4 roll pack. The whole site just seems shady to me...

cheaper here http://www.meijer.com/s/angel-soft-toilet-paper-unscented-1-pack-4-rolls/_/R-169417;jsessionid=2B7DF7C71B2A5ABFE4A2364DFD76CD7E.instance01?CAWELAID=693435498&cmpid=goobase unless you just want to buy 15 of the 4 roll packs.

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who the hell buys per roll? even if you buy per roll on the website you're suggesting you're still paying 4 cents per roll more - I know it's not a big difference, but it's cheaper than the site you're suggesting.