I don't know if it was a marketing genius or a crazy man who came up with the Hoppe's 9 Air Freshener. Whoever it was should be given a medal or some such adornment.
The Hoppe's 9 Air Freshener is truly the only Very Serious air freshener I could find. Everything else smells like flowers, trees, fruit or a baby's behind.
In 1903, when Frank Hoppe developed a mix of 9 different ingredients to create the original Hoppe's No. 9 gun solvent, he had no idea that some nut was going to make a Hoppe's 9 Air Freshener. I mean really, who does that? But, over the last 107 years the smell of Hoppe's No. 9 solvent has evoked fond memories of fathers, grandfathers, memorable hunts and great days in the field.
The Hoppe's 9 Air Freshener even has a handy string (at no extra charge) for hanging it in your gun room, car, garage, or anywhere you want the nostalgic smell of Hoppe's No. 9.