I ran across this deal today at a Target store. It was too good not to post so if it gets yanked, that's what I get for posting inappropriate items.
Their regular price for it is $38.99. In Atlanta (I don't know if the bonus is a national promotion), they're also having a buy 3 items from several selected brands (including various Swiffers) get a $10 Target gift card, reducing the effective cost even more.
This item is posted on Target's website but specifies "not sold online" so "shipping" is kinda more like "gas money".