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Kindle Daily Deal for January 30, 2013: Predictably Irrational by Dan Airley

Kindle Daily Deal for January 30, 2013: Predictably Irrational by Dan Airley for $2.99

Jan 30, 2013 1:49 PM

From the description:

"How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?
In this revised and expanded edition of the bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble."

4.2 stars on nearly 500 reviews, but of those 52 were negative, so this is over the 10% "think about this twice" threshold. 384 pages

@ amazon.com

wilfbrim wilfbrim

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I really like this book. It's a very approachable study of behavioral economics, and offers a new way of thinking about things we do every day. Highly recommended, especially for $2.99.

ritzter ritzter

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