$499.99 list price
Enjoy TV shows and movies in vibrant, full-HD 1080p resolution as they splash across Sony's 40” LCD TV. The television produces images and sound with crispness and clarity thanks to features such as a clear-resolution enhancer and video and audio modes with custom sports, photo, game, cinema, and music settings. In addition, a 24p True Cinema function helps maintain movies' original 24 frames per second rate, letting owners enjoy a more cinema-like experience at home. HD-capable devices such as Blu-Ray players connect easily to the Sony TV through two HDMI ports.