Macy's Donating $2 for Every e-Valentine Sent From Their Facebook Page for $0
Send a Conversation Heart on Facebook. For each one sent through February 14th, Macy's will donate $2 (up to $250,000) to the American Heart Association's "Go Red for Women" movement. Create one now at facebook.com/macys
Or click in the link and towards the bottom of the page is the info and a direct link. Woot didn't let me link directly from their Facebook wall. You will need to be signed in to your Facebook account to send the Coversation Heart
btw, you don't have to "like" them, just send from their page while signed in to FB
they also have a Twitter campaign going on if you prefer to RT their tweets or create your own with the hashtag and @'ing them
https://twitter.com/#!/Macys/status/168771407801630720
https://twitter.com/#!/Macys/status/168455568384729088
https://twitter.com/#!/Macys/status/168098458669023233
you don't have to "follow" them, just RT

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