It may be a format that died a miserable death long, long ago...but for those of you who bought an HD DVD player with the intention of getting HD movies for dirt cheap one day...our time has finally come!! The Blu-Ray version of this flick costs $29.99 on Best Buy's website. Do the math people. That's over THIRTY times the price! So what if I purposely chose to use Best Buy's high prices because I knew it would make this deal seem that much better. It's still Transformers. In HD. FOR 99 CENTS!