It's $60 most other places. The Toys R Us store I called told me that I'd have to pay the retail $60 if i bought it in the store. I didn't want to wait for it to ship from the website, though, so I called my local Best Buy, and they matched the price and told me they'd hold it for me. I'm picking it up tonight after work. Sweeeeeeeeeet.
They also have Wii and Xbox 360 versions.